Continuity Conversations
Continuity Conversations is where we bring big business resilience to your small business.
We're Patty Bonsera and Keith Hessel and we are committed to the resilience of small businesses. 99.9% of all companies in the U.S. are small businesses. Nearly 1/2 of all employees in the U.S. are employed by a small business.
Small businesses are the ones that are directly involved with, hire people and make the most impact for their local communities and their families. Resilient small businesses create resilient local economies which create resilient cities, counties and so on.
They are the most valuable, yet are the most vulnerable to losing their business and their livelihood without contingency plans for disruptions.
Don't let unexpected challenges hold your small business back. Join the conversation and elevate your resilience today.
Continuity Conversations
Mastering Marketing Without Overwhelming Your Clients
Ever wondered why a great marketing strategy doesn't always translate to instant sales? Join us as we break down the often confusing differences between marketing and sales in this fun and informative episode of Continuity Conversations.
We pull from Michael Port's "Book Yourself Solid" system to show how good marketing should build brand awareness and lay a strong foundation for your small business. Patty shares her tips on identifying your unique value and target audience, highlighting how even introverted business owners can find a balance between social interactions and personal downtime.
Tune in as we dive into the ins and outs of building relationships and trust in business. We’ll share personal stories and practical advice on why it’s crucial to connect before making a pitch. Plus, we’ll talk about how transparent pricing and offering different service levels can make your business stand out. From local marketing tips to fun references to "The Princess Bride," we’ve got a blend of humor and actionable insights for you.
This episode is packed with strategies to help you create a cohesive marketing plan that boosts your reputation and visibility without overwhelming potential clients. Don’t miss out on these insights that can transform your marketing and sales approach!
