Continuity Conversations
Continuity Conversations is where we bring big business resilience to your small business.
We're Patty Bonsera and Keith Hessel and we are committed to the resilience of small businesses. 99.9% of all companies in the U.S. are small businesses. Nearly 1/2 of all employees in the U.S. are employed by a small business.
Small businesses are the ones that are directly involved with, hire people and make the most impact for their local communities and their families. Resilient small businesses create resilient local economies which create resilient cities, counties and so on.
They are the most valuable, yet are the most vulnerable to losing their business and their livelihood without contingency plans for disruptions.
Don't let unexpected challenges hold your small business back. Join the conversation and elevate your resilience today.
Continuity Conversations
Simplifying Small Business: Lessons from the Past and Present
Ever wondered if running a business was simpler in the past, or are we just romanticizing history? Join Keith and Patty as they dissect this idea by tracing the evolution of advertising and customer acquisition, from the intimate hustle of neighborhood shops to the vast reach of digital marketing.
We also tackle the importance and limitations of credentials in various industries, highlighting how practical skills and continuous learning often outweigh formal qualifications. This episode doesn't just reminisce about the good old days; it offers actionable insights for today's entrepreneurs striving to maintain a customer-focused approach while adapting to the relentless pace of change.