Continuity Conversations
Continuity Conversations is where we bring big business resilience to your small business.
We're Patty Bonsera and Keith Hessel and we are committed to the resilience of small businesses. 99.9% of all companies in the U.S. are small businesses. Nearly 1/2 of all employees in the U.S. are employed by a small business.
Small businesses are the ones that are directly involved with, hire people and make the most impact for their local communities and their families. Resilient small businesses create resilient local economies which create resilient cities, counties and so on.
They are the most valuable, yet are the most vulnerable to losing their business and their livelihood without contingency plans for disruptions.
Don't let unexpected challenges hold your small business back. Join the conversation and elevate your resilience today.
Continuity Conversations
Building Resilience: How Small Businesses Can Thrive in the Face of Disruptions
Ever faced a storm so severe you feared your business might not weather it? Unlock the secrets to a bulletproof small business as I, Patty Bonsera alongside my co-host, Keith Hessel, guide you through the maze of customer and employee retention, and the critical need for contingency planning. Patty shares insights from her roots in a family-owned business and how that spurred her passion for guiding small businesses in building resilience through contingency planning.
With Keith’s extensive experience at Serve Business Consulting, we bring to the table a wealth of knowledge on how to not just survive but thrive amidst the chaos of business disruptions. Expect to walk away with actionable strategies that will seal the leaks in your retention efforts and bolster your company’s ability to withstand the storms of uncertainty.
During our conversation, we delve into the transformative potential of adding a dedicated retention department, illustrating it with a real-life success story where a mere 2% increase in retention rates yielded substantial financial returns. We also shine a light on the Net Promoter Score, a tool that cleverly directs your marketing resources for maximum impact. With the practical wisdom shared in this episode, small businesses can stand proud against industry giants and navigate through personal, local, or wide-reaching challenges with confidence. Join us for an episode that's as informative as it is essential for any small business looking to secure its future in today's unpredictable market.
Step into our world as we celebrate the unsung heroes of the economy—small businesses that stand their ground against the giants and tune in to discover the importance of fortifying your small business against the unpredictable.