Continuity Conversations

Small Business Soul: Celebrating the Heartbeat of Our Communities

Patty Bonsera and Keith Hessel Season 1 Episode 4

There's something about small businesses that tugs at our heartstrings. Perhaps it's the personalized service, the unique products, or the way they make our communities feel like home. In the latest episode of the "Continuity Conversations" podcast, co-hosts Keith Hessell and Patty Bonsera invite us to fall in love all over again with the charm of local shops and the irreplaceable value they add to our lives.

What stands out in this episode is the emphasis on the social aspect of small businesses. Keith and Patty share tales of how these enterprises serve as more than economic entities; they are the glue that holds us together, particularly in times of adversity. The hosts delve into the power of relationships—between business owners, their teams, and their customers—that shape company culture and ensure that every customer encounter is influenced by trust, communication, and referability.